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In One Tweet, Kylie Jenner Wiped Out $1.3 Billion of Snap’s Market Value

Snap Inc.’s flagship platform has lost some luster, at least according to one social-media influencer in the Kardashian-Jenner clan.

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 Citigroup analyst Mark May downgraded the stock to sell from neutral earlier this week after seeing a “significant jump” in negative reviews of the app’s redesign. He expects the reviews could cause user engagement to fall, hurting financial results.
 Meanwhile, as the app takes criticism, Chief Executive Evan Spiegel may become one of the highest paid executives in the U.S. After the company’s IPO last March, Spiegel got a $636.6 million stock grant that will be payable through 2020.

“Still love you tho snap,” Jenner hedged in a later tweet.

— With assistance by Luke Kawa, and Courtney Dentch

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